Hyperice and UNINTERRUPTED Spotlight Athlete Stories in Staying in Rhythm

Hyperice and UNINTERRUPTED Spotlight Athlete Stories in Staying in Rhythm

Hyperice and UNINTERRUPTED have partnered together to launch an exclusive new content series about passionate athletes at the top of their game called Staying in Rhythm.

To help tell these stories, both Hyperice, a high-performance wellness company specializing in recovery therapy, and UNINTERRUPTED, the sports empowerment brand built by NBA star LeBron James and his business partner Maverick Carter, were looking for a production partner with the ability to craft content in ways that felt genuine, compelling, yet edgy. That’s what led them to Southpaw.

“We were given a lot of creative trust and freedom on this project,” said Mark Ritchie, Southpaw EP and director. “The goal was to find true, authentic moments that showcase a day in the life of different athletes to help bring their stories to life.”

The series features three episodes starring PGA TOUR golfer Tony Finau, BMX athlete Nigel Sylvester and MLB shortstop Fernando Tatis Jr. Each multi-dimensional story highlights how each of these athletes use their passions to fuel their success in competition.

Creatively, the team worked overtime to make each story feel as unique as the athlete, visually spotlighting their sport and personality in different ways. The first episode features a focused Finau in his element swinging balls at a serene Salt Lake City-based golf course while the second highlights the kinetic energy of Sylvester’s riding in the urban landscape of his Queens, NY hometown.

Each episode has its own point of view, but what connects them is the level of effort and commitment each of these athletes invest in their sport, in both their performance and their recovery.

“Their ability to perform at that level comes with a lifelong dedication of effort, consistency and repetition,” Ritchie said. “Which was inspiring to me as a filmmaker and storyteller – to figure out how dedicated I have to be to stay on the top of my craft.”

Starting with the Finau episode, Staying in Rhythm launched on the Hyperice and UNINTERRUPTED social media channels this fall and can also be viewed on UNINTERRUPTED.com. The rest of the episodes will premiere later this year.

Show All Campaigns


1,763 thoughts on “Hyperice and UNINTERRUPTED Spotlight Athlete Stories in Staying in Rhythm

  1. https://israel-lady.co.il/ says:

    Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be interesting to read through articles from other writers and use a little something from other sites.

  2. www.sead-hair.de says:

    Do you mind if I quote a couple of your posts as long as I provide credit and sources
    back to your site? My blog site is in the exact same area of interest
    as yours and my visitors would definitely benefit from some of the
    information you provide here. Please let me know if this okay with you.

    Feel free to visit my web-site: http://www.sead-hair.de

  3. Rosalyn says:

    merkur slots uk, european roulette hints uk and poker stars
    uk offers, or australian online casino free chips with
    no deposit for existing players (Rosalyn) deposit signup bonus

  4. Eduardo says:

    independent online casino usa, difference between european roulette and united
    kingdom and gambling trends usa, or free slot games in canada

    My homepage … top ten biggest casinos world (Eduardo)

  5. Thomas says:

    joker online casino canada, no deposit bonus uk online casinos and casino online real money australia, or best odds games at casinos (Thomas) slot games
    online uk

  6. Jina says:

    best online poker sites for australia, free spins new casino usa
    and united statesn pokie machine hack, or best casino sign up
    offers uk

    My webpage; video blackjack dealer (Jina)

  7. Danilo says:

    best online poker tournaments uk, new zealandn roulette book and australian where is graton casino located (Danilo) chips, or new zealandn online
    poker alliance

  8. Gene says:

    canada no deposit bonus casino, united kingdom casino in vegas
    and free spin no deposit bonus codes usa, or online casino royal no deposit bonus (Gene) allowed in united states

  9. Lea says:

    latest online casinos canada, casino online australia real money and 100 no deposit bonus codes 2021 canada,
    or best firekeepers casino bus trips, Lea, cities in united kingdom

  10. Carl says:

    online free espin casino (Carl) united states, casino jack milwaukee and real money pokies online united
    states, or online poker with united statesn funds

  11. Birgit says:

    uk gambling triennial review, online slots bonausaa and usa gambling casinos in cancun mexico (Birgit) regulation changes, or dollar 5 deposit online casino united kingdom

  12. Trent says:

    joker online casino canada, tiger gaming poker uk and crusader
    lvl 1 gambling, or canadian online casino for uk

    Feel free to surf to my blog: 100 free no deposit bonus (Trent)

  13. Regan says:

    is online gambling banned in australia, united statesn gambling websites and new zealandn poker how much money does the casino heist cost (Regan) online, or uno spin australia

  14. Kory says:

    canada visa slots, play pokies australia no money required and south african casino card game (Kory) sarnia ontario australia, or top
    usa online poker sites

  15. Mona says:

    netent casino list usa, new zealandn roulette free online game
    and best free slots united states, or betsoft
    no deposit bonus united states

    Also visit my web page when to double down blackjack
    chart (Mona)

  16. Melaine says:

    fast withdrawal casino usa 2021, mini slot machine united states and craps odds
    usa, or $5 min online betting sites with free bets without deposit (Melaine) new zealandn casinos